Chandar Pattabhiram

CMO, Board Advisor

As CMO, Chandar was in charge of positioning Marketo as the marketing industry’s innovation leader and best solution for high-growth and enterprise businesses. Previously as a GVP of marketing, Chandar built Marketo’s product, solution, and corporate marketing teams. A seasoned enterprise executive, he previously oversaw Badgeville’s worldwide marketing efforts including product and corporate marketing and demand generation. Prior to that, he served as VP of product and channel marketing for IBM Cast Iron. Chandar also spent time at Andersen Consulting as an advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries.

Results-driven senior executive with more than 23 years of
experience in building category leaders. Proven leadership and success in strategy, digital marketing, & management consulting.

Well-rounded experience across the breadth of the software industry ranging from applications to infrastructure, license to subscription & traditional to Cloud computing, and digital marketing businesses.

Proven Chief Marketing Officer (CMO) with in-depth know-how and proven success in the main pillars of marketing: Go-to-market strategy, product marketing, demand generation, brand building, event marketing and corporate communications. Focus on SaaS, Cloud, Digital Marketing, Ad Tech and Mobile areas.

Extensive track record of recruiting & building dynamic teams of marketers including industry veterans & top business school graduates. Frequent Keynote speaker at the leading SaaS, marketing conferences & published author of many articles & white papers. Quoted in more than 2000 press & analyst articles.

My Sessions

TEF Talk – Winning in the Engagement Economy

M100 Mezzanine Hall

Chandar Pattabhiram, former CMO of Marketo will provide a TEFTalk on Winning in the Engagement Economy. He will be introduced by: Mahendiran Periyasamy, Founder & CEO, Energile, LLC.

TEF Talk